Tracy Djimgou
Managing Partner
About Us
TresSafari is an innovative agency creating pop-up events across Africa’s most strategic cities.We connect and offer a fresh perspective, deep understanding of African consumers, and creative approaches to global brands in beauty, tech, fashion, and spirits with the vibrant African market — helping them engage with a new generation of consumers eager for authentic experiences and meaningful connections.Our vision is to bridge the gap between industry leaders and Africa’s growing consumer landscape.Africa isn’t an unknown frontier — it’s the next chapter of global growth.
Our Work
Our pop-ups are cross-cultural experiences that celebrate innovation, creativity, and connection.Each event combines local energy with global excellence. From concept to execution, we craft interactive spaces, storytelling moments, and insight-driven engagement that leave lasting impressions.
What We Offer
End-to-end pop-up event organization (venue scouting, logistics, permits, PR).
Cultural and market insights for informed decision-making.
Local talent sourcing (artists, hosts, creators, and influencers).
Consumer data reports post-event to guide future strategies.
Our role is to make your first step into Africa smooth, data-driven, and culturally relevant.We create immersive brand experiences that go beyond traditional marketing.Through our pop-ups, brands can:
Connect directly with African consumers and communities.
Strengthen their brand presence and loyalty.
Collect valuable data and insights to refine their market-entry strategies.
Understand the rhythms, preferences, and aspirations of Africa’s new generation of consumers.
Offer African consumers the opportunity to purchase genuine, original products (addressing the challenge of wide availability of counterfeit goods in many african markets).
We turn curiosity into connection — one pop-up at a time.
Why Africa ?
The beauty & personal-care market in Africa was valued at approx. USD 62.5 billion in 2022 and is projected to reach about USD 103.5 billion by 2030 (CAGR ~6.5%).
Source: Credence Research Inc.These figures reflect major opportunity for brands. At TresSafari, we believe Africa is not a risk — it’s the next frontier of growth.Global brands like Nike, L’Oréal, and Spotify have already launched pop-ups in Lagos, Nairobi, and Accra — signaling growing demand for experiential engagement.We help brands build real relationships where it matters most — on the ground.
Thank You
Your safari begins now!